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Redbridge-i: customise, personalise

Redbridge-i takes personalisation, customisation and service options to new levels, by using leading edge techniques. The implications for democratic engagement, for shaping neighbourhoods, and for public service delivery, are profound, and represent an international step forward in what it means to be a citizen in the 21st century. Angela Bernard, Web Manager, tells us about their ambitious plans for the 2.0 site…

The underlying principle has been to invert the usual approach to website design. Public organisations around the world have universally built their sites by considering, sometimes imaginatively, what they want to say and how they want to communicate it. They have then chosen the technical tools to deliver their vision. We began with the proposition that the worldwide internet community, made up of big business, consumers, amateur encyclopaedists, lost school friends, public organisations, music thieves, rogue traders, every kind of interest group…. has already developed and tested a completely new range of communication tools. All of these tools, surely, must deliver new possibilities for public service and democratic engagement? ...